This week we have been working with clients on their virtual events and digital events strategies. What is a virtual event, you say? Read on. We have rounded up a list of the types of virtual events that we can deliver for you.
What is a virtual event
In short, a virtual event (we also call them an iVent) replicates a ‘physical’ location-based event, but online. It allows you to host a global conference, trade show, product launch or recruitment fair from the comfort of your home or office, using only a laptop or mobile and an internet connection.
Virtual event ideas
There are plenty of possibilities when it comes to virtual event ideas. We’ve rounded up a list of the types of events Connect In Events can deliver – let’s look at how they can add value for attendees and help organisers meet their event’s objectives.
1. Offer an education
An online class is a great way to teach attendees something new and, by sending them the recording after the event, they can pause, rewind, or fast-forward as they watch the lesson back in their own time. These can be one-off events or form part of a larger series.
2. Make it about your product
Launching a new product online can create some serious buzz around your event, because everyone wants to feel like they are ahead of the curve. In addition, product demonstrations and tutorials are also highly suited to the online-only event space.
3. Get on the train
Virtual training sessions are another great way of sharing information while a range of online tools can allow attendees to send questions to the presenter in real-time making it a highly interactive experience.
4. Be a mentor
Coaching can also take place online and could be held outside of work hours making it more convenient for people to log on and attend online in their own time.
5. Raise awareness
If you have a great story to tell, invite people to listen to it online. It might not be cost-effective to fly delegates to your workshop, factory, or company headquarters – but you can give them a virtual tour.
6. Arrange a meeting of minds
Virtual conferences and webinars are really gaining in popularity, especially as they provide the opportunity to cater for highly niche topics and areas of expertise without the expense of putting on a full-blown event.
7. Interview an industry influencer
If you have access to someone who is really making waves in the industry, share the news with your audience by broadcasting the conversation.
8. Raise your game
Competitive gaming is a big deal. Linking up people from across the globe, e-sports events engage players and spectators alike.
9. Question time
Run a question and answer session about your business or organisation. Either request for people to submit their questions in advance or type or tweet them as the event unfolds.
10. Going live
Live streaming taps into people’s need to know all of the latest information, all of the time – even if they couldn’t make it to the event themselves, they can still tune in from wherever they are in the world.
The key elements of a successful virtual event
Whatever virtual event idea you want to pursue, there are a few fundamentals to keep in mind at all times. First, don’t forget all of the things that make a successful in-person event. Securing a great host, booking inspiring speakers, providing networking opportunities and finding ways to add value for attendees every step of the way are just as important online as they are in a physical environment.
Get in touch with one of our team at info@connectin.co.uk if you would like to know more about virtual events and digital events.
