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Change the Game With The Midlands Events Company

Take the ‘Mid’ Out of 'Event Management Midlands'

Pulling off a standout event in the Midlands takes more than just good planning — it’s about innovative ideas, seamless execution, and support from a team that knows how to make magic happen. From sourcing the perfect venue to curating unforgettable experiences, we take the stress out of event management so you can focus on the bigger picture.

At ConnectIn Events, we’re the Midlands event company that doesn’t do ordinary. Whether it’s business awards in Birmingham, networking in Nottingham, or catered conferences in Coventry, we bring the creativity, energy, and expertise to make it amazing.

Got a rough idea? We’ll shape it into something spectacular. Need us to handle everything? Consider it done. Whatever the brief, whatever the scale — we’re here to make it happen, in true Midlands style.

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TESTIMONIALS

Looking for a Midlands event company that creates unforgettable occasions? That’s what we do. Here’s what our clients have said about us lately:

From concept stage right through to the closing credits this event delivered an exceptional experience for us as hosts and for our attendees.
The set looked amazing with high quality graphics, interaction and creativity. All backed up by technical assistance and expertise that put all of us that were speaking on the day at our ease.
Our audience loved it and we were so pleased with the engagement that we could continue to have with our attendees and sponsors despite not being in a room together. Connect In events delivered us a professional, immersive and still personal event and I was really impressed with how the day turned out.

I just wanted to thank you and your team for all your hard work and sheer brilliance in pulling the virtual conference together. As always, we knew we were in safe hands and we are delighted with the outcome. Whilst it all would prefer something in person, I do think that our colleagues responded to this being the very best that we could make it and you played a huge part in that.
Thanks again

Thank you for hosting a great event. This was my first virtual awards ceremony, I must say it was absolutely fantastic. The live studio event made you feel part of the atmosphere and interacting with the twitter accounts was great, accompanied by a great meal, wine and entertainment
I have become a fan of virtual events, and the effort the Connectin team put in bridged the gap of being physically at the event.
Watching on a screen at home was amazing and I will be asking for moreof these events in the future!!

We have been supported for both live and virtual events by Connect In. They provide excellent project management of the event with a little bit extra, their creativity and 'can do' approach are second to none. On the day they are both professional and supportive, planning ahead and reacting as needed should unexpected circumstances arise. We have been delighted with all of the events Connect In have supported us with and the output for both our live and virtual events has been both professional and fun - a tricky balance to strike.

Got to say working with the Connect In team is nothing short of amazing. No job too small and the attention to detail is incredible. The team delivered a full day conference that resembled more a glossy daytime TV programme.
The Client was delighted.

Let’s Make Magic in the Midlands

Not every event needs an all bells and whistles gala, and not every client needs end-to-end project management. Some want us to handle everything from venue-finding to tear down, while others just need a touch of TLC to bring one small part of their vision to life. Whatever you need, ConnectIn Events is here to make it happen — seamlessly, stylishly, and stress-free.

Since 2009, we’ve developed a rep for being the Midlands’ event company that can plan anything thrown at us, from high-energy corporate parties to intimate product launches. Whether it’s a cutting-edge virtual event in Coventry, or a sustainable seminar in Stoke, we always hit the right notes.

So, if you’re looking for event management in the Midlands that’s big on impact and smooth in execution, you’ve just found your perfect match. Let’s make it amazing!

The Midlands Event Company: Areas We Cover

We provide event management across the Midlands. Although we can cover the whole region, our main bases are:

birmingham bullring aerial shot

Birmingham

Planning a gathering in one of the UK’s biggest cities? ConnectIn Events delivers a standout experience, from skyline views at the Library of Birmingham to stylish venues in the Jewellery Quarter.

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nottingham town hall lit up nighttime

Nottingham

The city of Robin Hood is the ideal platform for unforgettable experiences. Whether it’s near Nottingham Castle or in the buzzing Lace Market, we can blend history, style, and seamless planning.

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coventry daytime

Coventry

Bringing people together in Coventry? We make magical moments — from elegant receptions at Coventry Cathedral to classy celebrations at Fargo Village. Let’s make the event amazing.

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Matching Ventures With Venues Since 2009

At ConnectIn Events, we’re well-versed at pairing our clients with the perfect venues. Nothing sets the tone and wows a crowd quite like a stunning location. It’s the first thing guests see on arrival and acts as the blank slate on which you’ll write your own unique story.

As leaders in event management in the Midlands, we pair plans with places to unify your biggest, boldest visions. Whether it’s a stylish spot in Birmingham, a historic setting in Nottingham, or a hidden gem in Coventry, we’ll curate a tailored shortlist that meets your every need. Once you’ve chosen the venue, we’ll get it dressed for success to ensure a seamless event.

Best of all? Our trusted venue-finding service is totally FREE to use. Ready to get started? Let’s connect!

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Meet The Team

Penni Pennington profile picture
Client Development Director

Penni Pennington

A ‘mover and groover’ in Manchester, London and Ibiza, Penni is the driving force behind Connect In’s ever-increasing client list. As Co-founder and Director, her strength lies in business development, client liaison and drinking wine!

As a well-respected personality within the housing and event industries, Penni’s breadth of knowledge spans over 20 years. A powerful advocate for women, she is the founder of the prestigious Women in Housing awards and an Ambassador for the Girls Out Loud Foundation and charity. Penni never switches off and is always thinking of new ways to adapt and change the direction of events – now more than ever, she has helped reshape ConnectIn into the virtual online event specialists they are today.

Whatever her brief, Penni is passionate about event delivery, her persuasive skills, creativity and incredible work rate means she can deliver fantastic result for clients every time and her ability to secure impressive amounts of sponsorship are well-renowned.

On a personal level, Penni is well-loved for her warm, bubbly and personable nature, balanced with true professionalism; she gets the best out of everyone she works with.

Penni says:

“Creative flair, glamour and a little bit of Prosecco, are all I need to bring ideas to life – the possibilities of virtual events are quite literally endless!”

David Ward profile picture
Client Experience and Operations Director

David Ward

Before Co-founding ConnectIn with Penni back in 2009, David’s could be found organising and promoting successful themed club nights across Cheshire and Birmingham throughout the 1990’s.

A change of pace saw David enter the ‘real world’ and head up the events division of a North West publishing house prior to establishing ConnectIn with Penni.

David’s faultless organisational skills and his ability to ‘make things happen’ are invaluable to ConnectIn and its clients. With previous experience of working for a bank, David is naturally the ‘money man’, managing both clients and Connect In’s budgets with pin-point accuracy.

That keen eye for detail doesn’t end with the finances, David also oversees all of the design, development and delivery within Connect In’s portfolio of events. Along with Penni, David has been one half of the driving force behind turning ConnectIn virtual. From the minute you choose ConnectIn to run your virtual event, David is there to help guide, prompt and conjure your every request!

David says:

“When I was younger, I always wanted to be a ‘rock star or a Grand Prix driver’, so now every event I design has to be memorable, and as special as it can be for our clients – making their dreams come true!”

Jordan Walker profile picture
Senior Client Experience Manager

Jordan Walker

Jordan’s a grafter, even from the age of 11 when he was working five days a week in his father’s restaurant, followed by his 15 year’s spent in the hospitality industry – including Assistant Hospitality Manager at the Manchester Arena.

He is immensely driven to succeed and doesn’t stop until a client’s visions are turned into reality. Jordan loves doing what he does, turning people’s dreams into a reality – that most certainly shows in his quality of work. Jordan’s client management ability has been a real driving force behind ConnectIn’s new digital offering.

Jordan says:

“I would much rather work 16 hours a day giving 100% than working eight hours and giving only half the effort! Our new digital approach has its challenges, but I love a challenge - just because we can’t see the audience doesn’t mean they aren’t there!”

Picture of Jess
Events & Marketing Manager

Jessica Wallace

After completing her first degree in Event Management, Jess studied a master’s degree in Advertising & Marketing at the University of Leeds – hosting and attending events throughout her five years at university.

A love for dance music sparked her passion for events and festivals – attending events across Europe in Leeds, Manchester, Barcelona, Ibiza and more! During her time at university Jess worked in promotion, networking and hospitality roles for various student club nights. A true lover of music, she is a pianist and song writer in her spare time.

Previously a restorative approach ambassador during her education, Jess is a people person who loves working with people of all backgrounds – always doing everything with a smile!

Jess says: ‘I believe that the possibilities within events are endless and that is the beauty of our industry. Transforming ideas on paper into a live reality is something that I will never lose love for.

Simon Kershaw profile picture
Head of Creative

Simon Kershaw

With an impressive background in the design/creative industry, Simon started out in web design, over eight years ago. Moving through the design industry by working in kitchen design, packaging and graphic design, he has managed to work for a number of high-profile brands such as, Halfords, Adidas, Tesco and Suzuki.

Simon joined Connect In eight years ago and has never looked back since. Simon’s skill set is vast including typography, visualisation, print, software design and communications – making Simon an invaluable member of the ConnectIn team.

Simon says:

“Design has always been a massive part of my life, when I was younger, I used to draw pictures and send them to big blue-chip companies looking for a response and advice on how to progress. To be doing what I’m doing now – it’s a dream come true!

Andrea Donaldson profile picture
Finance Director

Andrea Donaldson

Andrea has been with Connect In Events for the last ten years. She met Penni and David at a previous employers shared offices and has stuck with them since! Andrea has grown with the company seeing their expansion of clients and memorable moments.

In Andrea's spare time she enjoys walking the dog, spending time with her family and attending gigs - Especially Rock! In fact, Andrea and David share a common love of the Foo Fighters.

Andrea says:

"I would not be able to do my job without a sense of humour! Thankfully I have one!

Internal Business Consultant

Tony

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